Convert visitors to target audience

DEMOGRAPHICS
Gain visibility faster and deeper insights: real-time analytics of viewers’ behaviour and deciphered in an easy to use big data BI tool.
AGE AND GENDER
Understand who and how many shops in which area or zone and maximise the return on your advertisement investment.
EMOTION
Understand and gain a detailed understanding of your viewers or customers’ behaviour and their buying preferences in the physical retail space.
DWELL TIME
Assess how a viewer’s response to an advertisement vary, by content or by media format – bench-marking the average time and ratio of promotion seen to actual store visit and to proportion of shoppers.

Convert visitors into shoppers

MARKETING EFFECTIVENESS
Understand the shopping habits of shoppers, target advertisement relevant to shoppers’ demographics and reduce lost opportunities.
BUSIEST HOURS
Gain insights of who and when is your visitor coming in, turning these insights into action through targeted advertising OHH campaign to drive ROI.
STAFFING LEVEL
Effective resource allocation to reduce unnecessary wastage and ensure maximum customer experience.

Convert visitors and sales

BRAND, PRODUCT, DISPLAY ATTRACTIVENESS
Help brand owners merchandise their product promotional offerings at the right time through valid time-based traffic flow data.
LOCATION VALUATION
Substantiate the value of each advertisement space with up-to-date traffic patterns of the location by demographic clusters, by people count or by day/month/year.
QUEUING TIME
Reduce queue time through effective stuffing allocation optimising customer experience.

Bring them back

MEASURE ROI
Link to POS, ERP and CRM data to target key relevant segments during busiest traffic hours.
MOBILE SOLUTION
Allow viewers to interact, collect digital information, opt-in for promotions, loyalty programs and coupons over mobile/wifi.
LOYALTY
Understand and improve customer awareness and loyalty through targeted marketing; whether it is digital signage, print, OOH or integrated wifi/mobile.
Boom your business with Nanuka
Benefits to your business
Turn data into action
Turn visitors to shoppers
Media insights (print, digital signage, mobile, OOH)
Drive targeted ads by demographics
Understand brand, product & display attractiveness
Align staffing level to productive hours
Reduce Queuing time and increase customer satisfaction
Increase customer loyalty and retention
IN-STORE BUSINESS INTELLIGENCE LEVERAGING SALES EFFICIENCY & MARKETING EFFECTIVENESS

In the new retail economy a shopper-identified transaction data is the key to success. By real time data, suppliers can be enlisted to help manage out-of-stocks and promotion effectiveness and the shoppers can be provided digital receipts of their transactions as soon as they leave the checkout.

More info
INTELLIGENT SOLUTIONS TO HELP PLAN BETTER STORE LAYOUTS

For years the retailers have tried to figure out, how the shoppers interact with products between entering the store and purchase at cashier. Only now there is a way to measure and manage customers in-store activity and a new way to optimize store layouts, operations and activities.

More info
CUSTOMER ANALYTICS IN RETAIL – UNDERSTAND YOUR CUSTOMERS BEHAVIOUR

The success of retail business relies on knowing who are the most valuable customers today, and ensuring their loyalty and brand attachment for tomorrow. “Know your customer” is still the unshakable rule of retail business. Today it means using business intelligence (BI) software to analyze complex customer data.

More info
IN-STORE BUSINESS INTELLIGENCE LEVERAGING SALES EFFICIENCY & MARKETING EFFECTIVENESS

In the new retail economy a shopper-identified transaction data is the key to success. By real time data, suppliers can be enlisted to help manage out-of-stocks and promotion effectiveness and the shoppers can be provided digital receipts of their transactions as soon as they leave the checkout.

More info
INTELLIGENT SOLUTIONS TO HELP PLAN BETTER STORE LAYOUTS

For years the retailers have tried to figure out, how the shoppers interact with products between entering the store and purchase at cashier. Only now there is a way to measure and manage customers in-store activity and a new way to optimize store layouts, operations and activities.

More info
CUSTOMER ANALYTICS IN RETAIL – UNDERSTAND YOUR CUSTOMERS BEHAVIOUR

The success of retail business relies on knowing who are the most valuable customers today, and ensuring their loyalty and brand attachment for tomorrow. “Know your customer” is still the unshakable rule of retail business. Today it means using business intelligence (BI) software to analyze complex customer data.

More info

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