Intelligent Retail Solutions

Intelligent Retail Solutions

For years the retailers have tried to figure out, how the shoppers interact with products between entering the store and purchase at cashier. Only now there is a way to measure and manage customers’ in-store activity and a new way to optimize store layouts, operations and activities. Retail owners and chains invest vast amount money on yearly basis to plan better store layouts and research resources to maximize the amount of customers exposed high margin…

In-Store Business Intelligence

In-Store Business Intelligence

In the new retail economy a shopper-identified transaction data is the key to success. By real time data, suppliers can be enlisted to help manage out-of-stocks and promotion effectiveness and the shoppers can be provided digital receipts of their transactions as soon as they leave the checkout. So imagine the ability to create customer segmentation and use them as a lens through which to view activity—from single SKUs to categories—of customers shopping by hour. This…

Customer analytics in retail

Customer analytics in retail

The success of retail business relies on knowing who are the most valuable customers today, and ensuring their loyalty and brand attachment for tomorrow. “Know your customer” is still the unshakable rule of retail business. Today it means using business intelligence (BI) software to analyse complex customer data. With BI, companies can answer a wide range of critical questions about their customer base. The questions can include: What are my company’s segment-wise top revenue-generating customers?…