Lynx is the “First All-in-One IoT Device” – that analyses customer behaviour, communicating to them over any screens and interacting with them over their mobile devices powered by 3G/4G/Wifi networks. The platform is a turn-key solution with the intention to optimise customer experience in order shorten the purchase cycle.
It has 3 main features
- Sensor for people counting and demographics
- Content Management System that integrates with Nanuka infrastructure
- Mobile connectivity via Wifi/Beacon/Bluetooth
Nanuka Digital Solutions help retail and media organisations to gain actionable insights about their business. The core of our solution is our biometric analysis capability, which underpins the creation of information to drive business decisions.
Our sensor function has broad capabilities based on its superior video analytics background to understand customer behaviour linked to Business Intelligence tool to give real-time insights.
Equipped with in-built Video Analytics Capabilities, the Lynx Edge Devices revolutionises the way analytics are being captured. Small, light and quick to deploy, the Lynx can be rapidly deployed into a wide variety of applications to capture Age, Gender, Emotions, Dwell Time, People Count etc. Live Analytics cannot get any easier than this.
With our innovative Lynx Edge Devices, you can identify digital product ads with the greatest concentration of customers, and achieve the highest-possible level of visitor conversion and shop sales. We help you to understand your customer to maximise the return on your investment.
You can also assess your promotional offer and develop targeted promotional strategies to improve sales performance. With our Lynx Edge Device you can:
- Gain visibility of your customers to have a better insight.
- Achieve the highest-possible level of visitor conversion and increase your shop sales.
- Utilise in-store analytics to understand customer behaviour in the physical retail store.
- Reliable and accurate detection toward your customers in any location.
- Captures opportunity and tracks seasonality impact in real-time.
- Centralise content management to position targeted ads.