Sales Performance within StoreFor Store Manager
Shopper Experience within StoreFor Product Manager, Marketing Manager, Research Manager
Organization overviewFor CMO, COO, CFO
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Nanuka helps you to understand who and how many shops in which locations and maximise the return on your investment by assessing demographic profiles of your best performing stores and benchmarking against them.
Our innovative and cutting edge virtual fencing feature provides a detailed understanding of your customers and their buying preferences either by product category or brands. This can be used to quantify local and transient demand around sites and benchmark performance.
We identify products or category with the greatest concentration of customers by time of the day/by the day/by the week and measure a proportion of shoppers walking through a category to impact and then onto purchase. The aim is to improve sales performance, achieve the highest-possible level of shop sales at any given day.
Nanuka helps you understand who buys which products in which locations, which aisle and which category to help you target your marketing during peak hours.
Nanuka can help you to evaluate your current product mix, as well as identify opportunities to develop cross-selling by location. We can assess whether your customer offer is appropriate and develop targeted promotional strategies.
With our dwell time feature, we can help you to assess how a product or promotional impact vary, by area of the store or by location. We calculate average time in store and ratio of displays seen to actual product purchases and proportion of shoppers.
We help you to profile your customers to understand their media preferences and tailor your communication strategy for each location. We apply this knowledge to your choice of media to target your marketing more effectively, increase shoppers dwell time by engaging them within the store in order to improve response and increase sales.
We focus what matters to you. We profile your customers before and after marketing activity to identify whether you have reached your target audience and can also assess the overall performance of your stores such as measure number of product interactions, product purchases and store conversion rates to highlight trends and missed opportunities.